Exploding Sales with Dynamite Advertising

Jeremy Cohen
(718) 784-1121
Mon-Fri, 9am-6pm EST

A fantastic ad, one that generates tons of response, will lead to many more sales than a meager one that generates only a trickle of interest.

Unfortunately, many small business owners don't know how to write ads that get their phones ringing off the hook or keep their web server very busy.

In fact, one of the most common complaints I hear from small business owners sounds something like this...

"I've spent all this money advertising and have hardly anything to show for it."

Sound familiar?

If so, you need not fret. You can absolutely increase response to your advertising.

When your advertising goes "thud" instead of "boom" there are reasons.

You can use your answers to the following questions to quickly improve response to your advertising.

What is the most prominent feature of your ads?
Consumers respond to ads that feature words that describe their problems or needs. When people read words that speak directly to something that personally affects them they take notice and become curious to learn more.

All too often the most prominent feature of small business advertisements are intense graphics. The exception here may be for graphic design firms, but words are still the key to any ad's success.

Remember, words inspire action, not graphics.

Are your ads too graphically intensive?

What words do you use in your ads?
As stated above, people who become clients or customers respond to ads that speak to their problem at hand. They also respond to ads that use words which speak to the results they seek.

For example, if you are planning a holiday party and decide to create a festive atmosphere by filling your party space with flowers, which ad would most likely grab your attention and get you to call?

The one that reads:

"Flowers by Gus. In business over 30 years! Hundreds of varieties."

Or the one that reads:

"Make your party a colorful success with festive holiday flowers."

Who cares if Gus has been in business for thirty years? I want my party to be a great, festive success. Don't you want your party to be a success?

Do your ads call for Action!
Another aspect of ads that generate tons of response is a clear call to action.

Just because it is obvious to you that you want your prospects to call you or visit your web site doesn't mean that your prospects know that you want them to do so.

Be sure your ads feature clear, brief instructions that direct your prospects to call, visit your web site or stop by your store.

Move Your Marketing Forward™
Take a few minutes to review your ads. Are they too graphically focused? Where does your eye go first when you look at them? Does your copy focus on you or your clients' problems? Is there a clear call to action?